The Mobile Protective Cases Market size is estimated at USD 26 billion in 2024, and is expected to reach USD 33.70 billion by 2029, growing at a CAGR of 5.33% during the forecast period (2024-2029).
The traditional mobile phone case design has been unable to meet the increasing personalized needs of consumers. It is no longer just a single-function protective case, but like bags and accessories, it has become a fashion item for consumers to highlight their personality. In order to cope with this challenge, mobile phone cases are bound to move towards to an intelligent and personalized product.
As a result, Ink case has become a creative platform for DIY design. Users can display their creative designs on the ink screen through the APP. They can design based on their preferences and creativity for photos, personalized illustrations, or fashion patterns etc., then display them on the phone case. This experience will break the limitations of traditional phone case design, allowing everyone to become their own designer.
Advantages
Besides these, Ink case still have other advantages, which are:
- Use NFC technology to display the transmission content without cable.
- There is no need to have built-in battery for ink case, the case screen can display as usual if mobile is out of power as NFC technology. Normally, only switching patterns will absorb a small amount of mobile phone power, daily use will not cost any power.
- The ink screen can provide a reading experience similar to a paper book, with a soft and natural display effect, which improves the comfort and visual enjoyment of reading.
- Due to its unique display mode and working principle, the ink screen can reduce the screen flicker, thereby reducing the stimulation of the eyes and protecting eyesight.
Target Customers
At present, the marketing promotion of ink case achieved a significant response, and on the mainstream platforms such as RED, TikTok etc. They have been recognized by target customers. They are:
- High-end smartphone users with reasonable spending power, aged between 18 and 35 years old.
- The consumers who advocate freedom ,love social interaction, and have a strong desire for self-expression.
- The ink case is especially suitable as a gift for couples, team building, and other ceremonial scenes.
